Online Shopping process at the Internet it is always searching of optimum variant. Huge amount of possible variants exist now, and the buyer is compelled to begin search each time again.

Now there are no standards for representation of goods and services assortment. Each shop uses the self-terminology.

Frequently even performance of design the sites does not correspond to requirements of specifications and rules of accommodation the information at the Internet.

At the same time, there is a set of examples successful use of schematic pictograms for display of categories (as at sports) and even announcements (traffic signs). It is surprising, that in so "mobile" world until now is not present "rules of online behaviour".

The author makes modest attempt of introduction such standardized "icons". In the beginning, process of fulfilment of purchase is unimportant as all available items of visited web shop look. It is more important to buyer to find out more likely as far as precisely he has made a choice of shop - branch of trade, using pay-systems, shipping, insurance covering.

Frequently the principle of free placing of the information renders negative influence on quality of service in the Internet, as this very convenient means of dishonest competitive struggle. Nobody will forbid writing you a negative response, or once again in vain clicking on advertising link. (Think about it: searching system obtains gain up to $1 for this surfer's action!)

Necessity of stratification of contents the Internet on an uncontrollable free-of-charge content and qualitative for payment for a long time has ripened. To many owners of qualitative resources such economy expensively manages. Is sad to see, how quite good search systems turn in huge advertising billboards.

That it would be desirable to see at visiting online shop:

• Minimal time of loading homepage;
• Multi languages interface;
• Shipping, payment's, insurance info (WWS, USS, OCS; PP, 2CO, WM, WU, CCV, CCM; FC, RB);
• Categories of goods (in equal for all web shops terms);
• About and contact info;
• Bargain proposals.

In real live we open doors of shops after these only.