About harm of high popularity.

Whether so high popularity is necessary, or, being expressed more habitually, millions visiting of your site? If you the owner of a large resource also have enclosed initially in this project significant such number of visitors undoubtedly joyful and expected event. However, on the Internet there is a great variety of small projects having a commercial orientation (expecting the profit from the given sort of activity) and carrying out shoestring budget development of the on-line presentations. Whether so one million visitor's day is necessary for such resources?

Certainly, the pleasure from sensation of a demand of your goods or services is pleasant, but in the Internet, such weight can be consequence of the active advertising action. That is, you have received one million gaper's crowds wandering for searches something new, not seen by them. Even in real life the gapers causes concern of the owner how to serve, what to suggest first of all, how to communicate. In the Internet all visitors are anonymous initially, all offers one both too and equally. Callousness of service - is not ready to this a significant part of consumers which tries to transfer to the Internet all saved up from visiting offline shops. Expectation, that to you will come tearing along the seller with the obliging reference, on the Internet is not justified. The client leaves.

He still will visit many places before will get used to such features on-line trade, and will make the first purchase. Whether he will return to you, where it was uncomfortable? On the other side (on behalf of visitors), we is realized came behind purchase, we are glad, that have got on "hottest" period - probably favorable offers or grand sale, time here so is a lot of people. However, if your server will not show high abilities in service of one million gapers and one more real client. It is necessary to hope for patience of this precious client. Even if he also will be served among this weight of visitors, his impressions hardly will like the owner of such resource. It is even less than hopes for his returning. Moreover, this of visitors after successful (as you think) purchase will not miss chance to share criticism aside your service, human character is predisposed "to share" negative in the greater degree rather than discussion success. It certainly will serve growth of popularity of your resource, but not to growth of number of its clients.

The Internet not simply virtual world is the world with prevalence technocratic structures and application standard business of the decisions designed for emotional influence is not justified. In life the crowd near any shop looks very attractively, it is possible and to stand in turn. In the Internet, all actions should be thought over with the account not only psychologies of the consumer, but also the technical side of a question. Hardly to expediently small enterprise to order the large-scale advertising action with attraction of any known brand.

More haste, less speed.