More and more attractive there is an opportunity of purchase of the goods or services in the Internet. Possible to assert about new boom online shopping that proves by the reports of the companies conducting monitoring of business activity in the Internet. The number of web representations of the diversified shops increase, the quantity of pay resources giving the increasing assortment of services for surfers. Moreover, Internet users reciprocate, giving his money to many participants of the online transactions.

To understand enormous quantity of offers and to choose optimum - a task, which and earlier was not their simple, but with such development the web business becomes simply impracticable. Many online buyers, after long analyses the results of query on searching servers, frequently simply pass to sites for a long time known as brands and get there the goods necessary for them or services.

Search systems improve the methods of selection of the information, but in fact it primary goal - to know all about all in a network. It is necessary to blame whether them that besides the links necessary for you in result of inquiry get also improper. There are, certainly, catalogues where representatives online business are grouped on sections, but the principle of free accommodation of the information in such catalogues assumes presence and "advertising noise". Besides numerous transitions on sections and enter abundance of crossing links in confusion of the buyer. The person initially has used to shop "by sight", preferring the visual control of all process before reading text. Success WINDOWS of Microsoft company to that bright confirmation.

Such reasoning also has resulted in occurrence of next portal Shopping Desktop. A plan of the author - it has to create the specialised portal for representatives of the online shopping and pay services. There is on the Internet an experience of a positive estimation and surfers and advertisers to accommodation of graphic advertising the small sizes containing the reference to an initial resource. Benefit is obvious to all - buyers can visually estimate in one place advertising offers, thus, not overloading a server the proceeding traffic (faster loading of pages of a site), advertisers receive the cheap space on narrowly specialised resource.

Following principles of the paid accommodation of the information, elimination of " advertising noise " is initially carried out, and higher index of a target orientation of actions, both buyers, and advertisers is guaranteed. Few cost of the space and long term of accommodation of the information on it giving a good opportunity for the enterprises of small and average business. More considerable representative of the online shopping can apply for most important advertising places. It has realising by granting the special advertising zones in the considered project.

Payments for participation in the project is planned to direct for carrying out of advertising actions for increase of portal popularity and its development. It is obvious, that the first participants receive more advantages as for equal at all stages of development of the project cost of accommodation of icon advertising, can estimate result of the greater number of advertising actions, than joined later. The author began the project from the unusual design decision, having presented a portal as the screen of the monitor.

The buyer, who has on such portal, sees before itself a virtual working table and icons habitual for work with a computer. Icons are hyperlinks on sites of shops or section of a necessary category of the goods or services. If visiting of a final resource has not brought expected result, it is possible to return and to proceed on other icon. At the following visiting, it is easy to notice already visited resources.

Undoubtedly, development of such project without participation even to one of the parties contradicts some principles put in its basis. Therefore, at the initial stage, pending participants - advertisers, the author suggests buyers some links chosen it. Absence of constant attributes for such portals: the search mechanism, a feedback with users, introduction of categories and granting of analytical materials at the initial stage of development are economically justified. Thus, possible mistakes and "empty" reports are excluding. It is necessary to hope that the patient buyer will wait dispersion the owner's doubts online shops and pay services in perspective participation in the given project.

Two parties actively looking each other in the Internet have found a platform (Shopping Desktop), where their interests has realised in habitual forms (windows and icons) and few pressing of keys. To transfer to the project a principle of satisfaction of user needs three stages for achievement the aim, accepted in programming it is unreal for scale of tasks submitted by the environment the Internet.

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