Time-proved best method for Advertising in Press.

Discussion of method, links, prices.

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The oldest kind of advertising production. One of the most expensive on manufacturing, kinds of representation of the information to consumers. Significant backlog of a printed material from described events. A basis inconvenient for the modernity - a paper.

Despite of this, printed edition is the most popular kind of information services. The mankind hardly leaves old habits, passing on use of electronic tools for display of the various data.

Advantages of a printed production for the purposes of advertising:

  • - Often use by the consumer (daily, weekly);
  • - Low cost for the consumer (it is caused by the big circulations);
  • - Impossibility of elimination of the advertising block (it is placed statically in a column);
  • - High efficiency of use of color (centuries the seal was monochrome);
  • - Repeated use (repeated viewing of materials without expenses on the part of the user);
  • - An opportunity imaging a subject of advertising (a photo, figure).
Lacks of a printed advertising:
  • - The high price for the customer;
  • - "Invisibility" in a stream of similar blocks;
  • - Necessity of preparation of materials for printing;
  • - Short-term efficiency (before the following release of the edition);
  • - uncontrolled process by the customer;
  • - Probability of the miss for advertising by the consumer.

Qualitative method for the localized action.

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